Platform growth: 40% YoY revenue lift

• Delivered 40 percent year-over-year ARR growth by leading a cross-functional team of 25 engineers, designers, researchers, and data scientists through four major product launches across two fiscal years and three regions.
• Captured EUR 12M in net-new enterprise ARR by designing a tiered pricing architecture, repackaging the contract terms, and executing a targeted expansion playbook across 18 European markets during the FY23 fiscal year.

Experimentation platform: 120+ A/B tests run

• Built a data-driven experimentation platform that ran 120 plus A/B tests in 2023, lifting conversion rates 18 percent, cutting feature rollout risk, and shortening the test cycle for every product team in the organisation.
• Reduced activation time from 14 to 3 days by launching a self-service onboarding flow with in-product guides and email nudges that drove a 35 percent lift in 30 day retention across all new B2B customers in EMEA and APAC.

Team & org: hired 8 PMs, founded Product Chapter

• Hired and onboarded 8 product managers in 18 months, formalising interview rubrics, scorecards, and ramp plans that became the standard template for every GTM function hire across the London, Paris, and Berlin offices.
• Founded the internal Product Chapter, a weekly forum of 40 plus PMs and engineers that standardised discovery, roadmap, and launch playbooks across six business units and cut average time-to-launch 27 percent year over year.

Mobile launch: 500k downloads in Q1

• Launched a consumer mobile application that reached 500,000 downloads in the first quarter by running weekly growth experiments, partnering with influencers, and aligning marketing, engineering, and design on a unified roadmap.
• Drove mobile DAU from 80,000 to 280,000 in nine months by optimising the push notification strategy, rewriting the cold-start logic, and redesigning the core feed ranking algorithm with the recommendations engineering pod.

Monetisation: GBP 4.2M subscription revenue

• Generated GBP 4.2M in year-one subscription revenue by designing a freemium paywall, running 30 pricing experiments, and shipping a quarterly promotion calendar in partnership with the lifecycle marketing and CRM teams.
• Cut monthly churn from 6.8 to 3.1 percent in six months by launching win-back email campaigns, cancellation surveys, and a tiered save-offer flow that recovered 22 percent of paying users at the point of unsubscribe.

Growth & retention: NPS +18, LTV 2.1x

• Lifted Net Promoter Score from 31 to 49 over four quarters by running a cross-functional voice-of-customer programme that fed qualitative insights and verbatims directly into the weekly product prioritisation forum.
• Grew average customer lifetime value 2.1x in two years by launching a broad referral programme, loyalty tier rewards, and a triggered re-engagement email series with the retention squad across EMEA and North America.

Onboarding redesign: 22% activation gain

• Improved new-user activation rate from 48 to 70 percent by rebuilding the onboarding flow and welcome tour after a six-week qualitative research project with 40 target customers across three core market segments.
• Shipped a contextual in-product help centre and chatbot that cut inbound support tickets 34 percent and saved an estimated 900 agent hours per quarter while lifting CSAT from 4.1 to 4.6 out of 5 across all global regions.

Analytics foundation: first tracking spec

• Authored the company first product analytics specification covering 140 tracked events across web and mobile, enabling data-informed prioritisation that quarter and setting a reusable pattern for all new feature launches.